PRIVACY AND COOKIES

PRIVACY

Animal Arc is committed to protecting your privacy. This Privacy Policy explains our data processing practices. If you have any questions with regard to our processing, please contact us by emailing dpo@animal-arc.com

Information Collected

Animal Arc collects the data provided by you, together with information we learn about you during our mutual communications and any relevant information already in the public domain.

Information you provide when signing up for our newsletter or to receive information will be strictly confidential. We also monitor website visitor traffic and site use which enables us to improve our website and the service we provide.

Use of Information

We may use your information to identify requirements, provide and personalise our service. We may also use your contact details to communicate with you. With your permission we may also use your information to send you offers and news about products or services which we think may be of interest to you. We may contact you by post, email or telephone for these purposes.

If you do not wish to receive commercial communications from us, please notify us at the time of contact.

We would appreciate your input to help us improve our website, products and services. From time to time, we may contact you by post, email or telephone to ask for your opinion and experience. Again, if you do not want to be contacted for this purpose, please make this clear to our colleagues at the time of contact or via email.

Please note that there may be instances where it may be necessary for us to communicate with you for example to update your contact information. This is a requirement of the Data Protection Act.

Disclosure of your Information

Your information may be passed to and used by all companies owned by Animal Arc.

Other Web Sites

Our web site may contain links to other web sites which are outside our control and are not covered by this Privacy Policy. If you access other sites using the links provided, the operators of these sites may collect information from you which will be used by them in accordance with their privacy policy, which may differ from ours.

We may sometimes contract with third parties to supply services to you on our behalf. These may include payment processing, delivery of goods, search engine facilities, advertising and marketing. In some cases, the third parties may require access to some or all of your data. Where any of your data is required for such a purpose, we will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, our obligations, and the obligations of the third party under the law.

COOKIES

What are cookies?

A cookie, also known as an HTTP cookie, web cookie, or browser cookie, is a piece of data stored by a website on a user’s computer by a browser, and then subsequently sent back to the same website by the browser.

Why do we use them?

Cookies fulfil different roles. Some are required for site functionality, some allow us to analyse how our site is used and some are from third parties (i.e. Facebook).

Cookies make browsing websites more efficient, give the opportunity for advanced functionality and also allow our website team to analyse how the site is used (through Google Analytics for example).

Why do we collect data on how visitors use our site?

Firstly, it’s important to point out we don’t collect any data that can identify a unique user or contact data on that person (unless of course you volunteer such information via the contact form for example).

We use Google Analytics to track how anonymous users make use of our site. The data we receive allows us to ensure our site remains easy to use, fully functional and gives users, such as yourself, the best possible experience.

Why do we need to outline our cookies and their use?

The ICO (Information Commissioner’s Office) and UK Government have begun to enforce the E-Privacy Directive. The E-Privacy Directive is an EU based directive aimed at privacy protection in a digital environment.

The directive is aimed at informing and educating web users on what cookies the websites they visit use and what they are for. The premise behind the directive is that users will have more control over their online privacy and gain a greater understanding of information collected (although we must point out that information collected on our site cannot be used to identify a single user).

What cookies do we use?

As noted earlier, our cookies fall into three categories. Those that are required for functionality, those that allow us to collate and analyse site usage statistics and those that are used by third parties.